Suhail Doshi

Suhail Doshi quotes on features

Founder MightyApp + Mixpanel. Pizzatarian, programmer, & music maker.

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Making great products isn't about adding more, more, more. It's often about discovering a single great problem and working to refine, refine, refine.


People underestimate how much grit it takes for founders to steadily build the most monotonous features in order to make an okay product great. Especially difficult when there are so many more interesting/intellectually challenging v1 ideas to distract you.


I’ve learned to never underestimate the power of 100 little improvements that could be potentially boring to build & unsexy compared to one, large net-new risky feature. Over a long run, those 100 little things make companies appear far more innovative & make a huge impact.


Increasing the surface area of a product is the most subtle way companies move slower. That’s why it’s so important to be clear on what you’re willing to be great at & willing to cede to avoid the debt incurred by more features. So, experiment quickly & ruthlessly deprecate.


The biggest threat to product delays, receiving feedback too late, & seeing if ideas have any legs in the real world is having the discipline to ship a small, well done version of the bigger thing you’re working on & just seeing what happens to minimize confounding variables.


Tell-tale signs you're listening to users: when they ask for features and you're able to reply back: "It's already getting done this week" and no change in priorities are necessary.


Most projects that are 70% done are not released because they aren’t perfect yet. However, if you edited down what you have to its very essence, you’d probably stand to gain 90% of the impact if you just released that to the world.


Early versions of products have a rapidly growing backlog as soon as you get through the previous one. Once the product starts nearing the minimum set of features to satisfy one narrow use-case, a new minimum set forms around a different but overlapping set of use-cases.

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