Suhail Doshi

Suhail Doshi quotes on customer centric

Founder MightyApp + Mixpanel. Pizzatarian, programmer, & music maker.

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One of the earliest signs your product is getting better for users is that your job steadily shifts from building all day to doing customer support all day.


Two important vectors to build momentum in a startup are listening to users & shipping speed. To listen well, you'll need to constantly talk to users & be picky about who to serve. To ship quickly, you have to scope just enough & have good instincts about how to solve the problem


Doing another startup has retaught me the lesson that once you know precisely what users care about (answering more complex questions, better battery life, etc.), that continuous, relentless focus on attacking the problem can get you further than you or others initially imagined.


Your journey building a startup will have many unfair or unreasonable moments. If you die, few will care. So, get building & talk to customers. There are no award ceremonies for giving it your best effort.


Trying to make a 1000 people happy by chasing primarily the macro-set of issues among them all is a surefire way to make a mediocre product. A different approach is trying to make 10 people really happy then finding 990 people just like them.


Every time I start to feel a little doubt about the company succeeding, I've always found that having users try the product & getting feedback was more than enough to keep my optimism. As long as the problems are solvable & sufficiently painful, it's just a matter of time.


There are just some months where your startup needs to solve one singular problem to make almost all your users happy to break past the next barrier for growth. So turn off all the dashboards, focus the team, put your head down, and get it done.


Tell-tale signs you're listening to users: when they ask for features and you're able to reply back: "It's already getting done this week" and no change in priorities are necessary.


The most helpful conversations I've had when building a startup are the ones with smart people that *don't* like my idea. Having the curiosity to learn about the future they perceive has always led me to learn something I didn't previously understand well enough but needed to.


10 happy, evangelical paying users are worth more than 100 semi-satisfied paying users.


For many products, getting your users to delete the alternative, incumbent product is the final moment you know you've made it with that user. Products often cannot merely reach parity, they must be a lot better. I like to ask: "What would it take for you to delete <y>?"


It is really understated how significant of a productivity gain you can get by having a workflow where you can make the smallest change combined with the fastest feedback loop to see its impact. Maybe that’s why WYSIWYGs will continue to be such a valuable thing for the world.

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