Best 53 Quotes & Tweets on Storytelling

Twitter wisdom in your inbox

1

You are a story that you tell yourself.

Naval Ravikant

Naval Ravikant

@naval

2

How to be a better writer: -write about what fascinates you -make one point per sentence -use stories to make your point -cut extra words like “really” and “very” -read the whole thing out loud -post publicly (you’ll try harder when you know others will read it)

James Clear

James Clear

@JamesClear

3

If you want to understand someone, figure out the narrative they tell themselves about themself. If you want to change your behaviour, change your narrative. If you want to change someone else’s behaviour, offer them a more compelling narrative they can tell themselves.

Shane Parrish

Shane Parrish

@ShaneAParrish

4

Stories change more minds than facts. The way to change someone’s mind is not to present them with overwhelming evidence but to motivate them with overwhelming emotion. (Ideally, you’d have truth on your side and a story worth spreading.)

James Clear

James Clear

@JamesClear

5

Stories change more minds than data.

Sahil Lavingia

Sahil Lavingia

@shl

6

A simple formula for writing hooks: "Get 3 yes's in 30 seconds". Readers should nod their head yes to the headline, subheading, and first sentence. If they've made it to the third sentence, they're ready for an interesting and compelling story.

David Perell

David Perell

@david_perell

7

People buy stories not products.

Brian Norgard

Brian Norgard

@BrianNorgard

8

1. Find a problem 2. Tell a story 3. Sell a service 4. Deliver a result 5. Build a product

Jack Butcher

Jack Butcher

@jackbutcher

9

Good storytellers are more powerful than ever before. Technology has reduced the cost of sharing stories. One great story can move millions to act. Authors. Podcasters. Entrepreneurs. Politicians. Leaders. The person who tells the best story rules their corner of the world.

James Clear

James Clear

@JamesClear

10

Cheatsheet for writing better tweets: • One idea per tweet • Write for clarity first • Write for wit second • Delete superfluous words • Use analogies when possible • Bad formatting can ruin a great tweet

Matthew Kobach

Matthew Kobach

@mkobach

11

While you have a default narrative, ultimately you decide the story you tell yourself about an experience. That story changes the future. Most of the time our narrative comes from the way we want to see the world, not the way it is. Change the narrative. Change the path.

Shane Parrish

Shane Parrish

@ShaneAParrish

12

Some ways to write a good introduction: ∙ Start with a surprising story ∙ Lead with what's counter-intuitive ∙ Create suspense ∙ Share a half-told story ∙ Ask a question, but don't share the answer Aim to ignite your reader's curiosity.

David Perell

David Perell

@david_perell

13

After listening to hundreds of podcasts, I've realized that the best answers have a similar arc. 1) State your main point 2) For abstract concepts, use a metaphor 3) Share why your argument is counter-intuitive 4) Tell a story to explain the point 5) Re-state your main point

David Perell

David Perell

@david_perell

14

Checklist for writing good paragraphs: • Focus on one idea • Make that idea surprising • Maximum of one long sentence • Add a story, statistic, or example • Key points at the beginning and the end Break these rules when necessary, but that’s 90% of what you need to know.

David Perell

David Perell

@david_perell

15

I see a clear opportunity in podcasting. Make short, information-dense podcasts that are easy to binge. No fluff. Use them to tell your personal story or as a marketing channel for your company. Podcasts are the business cards of the future.

David Perell

David Perell

@david_perell

16

A three-step formula for teaching anything: 1) Explicitly state the audience’s flawed assumptions. 2) Tell a memorable story that illustrates your alternative perspective. 3) Explicitly state the takeaways from your story, and show how your way of thinking is more useful.

David Perell

David Perell

@david_perell

17

Do you want the story or do you want the outcome? Diffusing your limited energy across multiple projects makes a better story you can tell others when they ask what you're doing. Directing your energy toward one or two projects makes for a better outcome.

Shane Parrish

Shane Parrish

@ShaneAParrish

18

If reality was a fictional show, we'd be rolling our eyes at writers who couldn't wrap up a single story line before kicking off the next.

DHH

DHH

@dhh

19

If you plan to go on podcasts, make a two-page sheet with your life background. Things to add: • Favorite stories • Turning points in your life • Weird hobbies and habits • Projects you’re proud of • Your spiciest hot takes Do it, and your interviews will be much better.

David Perell

David Perell

@david_perell

20

Three social media terms that I wish would die: 1. Storytelling 2. Authenticity 3. Thought leadership I hate them because at best they are meaningless, and at worst they are misleading.

Matthew Kobach

Matthew Kobach

@mkobach

21

"Show don't tell" is close to universal advice. It applies to: - Writing stories - Leadership - Product development

Sahil Lavingia

Sahil Lavingia

@shl

22

Your story is an asset, leverage it.

Jack Butcher

Jack Butcher

@jackbutcher

23

Deliver on just story, do well. Deliver on just product, do even better. Deliver on both story and product—dent the universe.

Brian Norgard

Brian Norgard

@BrianNorgard

24

Stories move markets more than numbers ever will

David Perell

David Perell

@david_perell

25

If you want better results, tell better stories.

Jack Butcher

Jack Butcher

@jackbutcher

26

You’ll learn more about history by studying how the narratives are framed than memorizing what you’re supposed to know.

David Perell

David Perell

@david_perell

27

No good story is without failure.

Jack Butcher

Jack Butcher

@jackbutcher

28

We tell stories when the truth is too painful to talk about directly

David Perell

David Perell

@david_perell

29

Tell the story while you build to build an audience for what you’ve built.

Jack Butcher

Jack Butcher

@jackbutcher

30

An audience is the byproduct of a good story.

Jack Butcher

Jack Butcher

@jackbutcher

31

The simpler the story, the faster it spreads.

Jack Butcher

Jack Butcher

@jackbutcher

32

Storytelling is just as important as innovation.

James Clear

James Clear

@JamesClear

33

The best marketers aren’t creative geniuses. They’re empaths who know how to turn customer stories into brand stories.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

34

Your product is a story. It has a beginning, middle & end. The narrative engrosses the customer through color, touch, site & sound. There will be twists but none too jarring. It will blend together in harmony through emotion & feel familiar. The story is your product.

Brian Norgard

Brian Norgard

@BrianNorgard

35

Three Rules for Advertising: 1. Use simple words and vivid stories. 2. Speak to the customer’s emotions. An ounce of emotion is worth a pound of evidence. 3. Focus on the customer, not yourself. Speak to the conversation that’s already happening in the customer’s mind.

David Perell

David Perell

@david_perell

36

A candid photo is always better than a posed photo. A candid photo tells the audience a story. A posed photo tells the audience that some people posed for a photo.

Matthew Kobach

Matthew Kobach

@mkobach

37

Don’t “create content.” Tell stories.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

38

Perspective changes the story we are telling ourselves.

Shane Parrish

Shane Parrish

@ShaneAParrish

39

Make your writing pop. Three elements of Pop Writing: 1) Personal: Write about stories and experiences. 2) Observational: Write about hidden truths. 3) Playful: Make your writing fun with puns and jokes. Like Pop Music, Pop Writing makes your writing catchy and memorable.

David Perell

David Perell

@david_perell

40

Less selling. More storytelling.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

41

Wisdom for creators: People love long-form content. Joe Rogan has a massive podcast and Game of Thrones stole the entire culture. They captivate us with laugh-out-loud humor and imaginative stories. That’s why we’re fans for life. Long-form content is the golden ticket.

David Perell

David Perell

@david_perell

42

Story is the most valuable currency.

Jack Butcher

Jack Butcher

@jackbutcher

43

Borrow content strategy from the most successful brand of all time: One story, infinite sermons.

Jack Butcher

Jack Butcher

@jackbutcher

44

Your story is your edge.

Jack Butcher

Jack Butcher

@jackbutcher

45

Failure is the secret ingredient in compelling stories.

Jack Butcher

Jack Butcher

@jackbutcher

46

How to tell better stories: Fail uniquely.

Jack Butcher

Jack Butcher

@jackbutcher

47

Social media concepts that have been so overused and co-oped by charlatans that they have been rendered meaningless: • Authenticity • Story telling • Thought leadership • Engaging • Snackable Only trust people that use these words if they can provide a clear definition

Matthew Kobach

Matthew Kobach

@mkobach

48

Evergreen writing advice: Be more precise. • Back up your claims with statistics. • Use colorful adjectives. • Support your main point with specific stories and examples. Great writing is as sharp as a sword.

David Perell

David Perell

@david_perell

49

Lately we’ve been writing out product stories and sketching in tandem. It makes a world of difference. The sketching creates a sense of visual freedom and playfulness while the writing forces precision and clarity with the logic. Give it a try, you’ll see.

Brian Norgard

Brian Norgard

@BrianNorgard

50

Wanna create more original content? Tell your story. No one else can tell it like you.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour