Shane Parrish

Shane Parrish quotes on copywriting

Founder Farnam Street. Reader & writer. Student & teacher. Leader and follower.

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Writing for clarity and persuasion ... 1. Grab the reader with the first sentence. 2. Remove unnecessary words. 3. Keep things simple (write for a grade 8). 4. Short sentences are better. 5. Active voice is easier to process than passive.

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