Sahil Lavingia

Sahil Lavingia quotes on product

Founder Gumroad, funder @

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People don't want to use your software. They want to lose weight, laugh, be entertained, get smarter, spend time with loved ones, go home on time, sleep adequately, eat good food, be happy. Your product is only as good as the experiences it enables people to have.


Your customers don't care about your product, they care about their problems.


Work on a product you’d buy yourself, then go sell it to everyone like yourself.


Competing with everyone: $10/hr Competing with a few: $100/hr Selling a product: $1,000/hr Building equity: $10,000/hr Making a market: $100,000/hr


Create things you wish people created for you.


As a founder, your primary product is clarity.


Things you don't need to launch your product: a great name, a one-word domain, a beautiful logo, an ever better website, brilliant copy, perfect code, custom illustrations, shiny buttons, optimized CSS… Things you do need: a product that solves a problem for someone. That's it.


Build a product to solve your own problem. That way you'll have at least one user – more than most startups ever get.


First-time founders care most about product. Second-time founders care most about distribution.


Build many things to find the one you should have been building all along.


Stop talking about features and start talking about benefits.


Great products are built by saying no 99% of the time. Great teams are built by saying no 99% of the time. Great portfolios are built by saying no 99% of the time.


Build a product to solve your own problem, then hire your customers to solve their own problems.


Make a product people love, and make it super easy for them to delete their accounts. Build a company people want to work for, and make it super easy for them to leave. Anything else delays the inevitable.


If you want your product to be really, really great, it has to be really, really focused. Minimize surface area to maximize polish.


Great customer support will get you: - A cult following - A better product through customer feedback - A humbled team It might be more important than having a great product!


Two things your product should do: 1. Solve your customer’s problems. 2. Get out of the way.


There are only two kinds of products: the ones people complain about and the ones nobody uses.


Building a product for others: - Starting with zero customers - Painfully slow feedback loop - Customers don’t tell you what they really want Building a product for yourself: - Starting with one customer - you! - Infinitely fast feedback loop - Little to no miscommunication


Building products, writing, and painting are not mental excercises, they are physical ones. Reading to improve is like watching someone else workout – it does almost nothing for you. To run better, run. To paint better, paint. To write better, write. To build better, build.


If you make something enough people want and pay for, you will win regardless of what anyone else thinks or says.


It’s very unlikely that your first product will be any good. But it’s very likely that your tenth product will be, if you stick with it.


"Make something people want" includes making a company people want to work for.


You can tell when a product is made by people who had fun making it.


The best way to save money is to build a high-quality product. - Quality means your customers sell: less salespeople - Quality means your product has fewer issues: less customer service - Quality means your product does more with less: less engineers


Do not improve your product based on the feedback of those who do not use your product. Improve your product by talking to the people who already use your product, but aren't in love with it. Reward early adopters, who in turn will reward you with more users.


If you build a product to solve your own problem, you'll have a user you can talk to every single second of the day: you.


If you really appreciate a product existing, tell its creators. They may not know. They may feel like giving up. Your note might make their day, and maybe even provide them with the energy to keep going!


You can have a conversation with a few people at a time. Your blog posts can be read by thousands of people at a time. Your products can be used by millions of people at a time. Productize yourself to scale yourself.


Don't focus on how great or terrible the things you're making today are, but on how much better they will be if you keep going. The best thing you could write, paint, or build today will pale in comparison to the worst thing you could write, paint, or build in ten years.


Most investors want to invest in companies that would succeed without them. Most employees want to work on products and teams that would succeed without them. The best way to get help is to get yourself to a place where you don't need help.


It feels good to be praised by your peers. It feels better to be valued by the market. Rather run a packed restaurant than a Michelin-starred one. Rather design a product loved by customers than by other designers.


If you want to make some of the best stuff ever made, you have to say no to consuming some of the best stuff ever made.


The potential impact of a good action grows exponentially over time. You never know whose life you will radically transform with some words you write or a product you build. And the impact they will now have on other people. And what *those* people will now do for others...


Post product-market fit product strategy: What’s the worst part of your product? Make that better. What’s the new worst part of your product? Make that better.


People have lifecycles. Products have lifecycles. Companies have lifecycles. Find the products and companies that fit what you want most out of your life at the moment, which will change over time.


Startups, books, and paintings are all products of the same thought: The world would be better if more people thought about things the way I do.


Building the perfect product is like drawing a perfect circle. Impossible, but still worth striving for.


Good design shrinks the gap between what a product does and why it exists.


Somewhere along the way... Celebrities became influencers. Serial entrepreneurs became repeat founders. Coders became software engineers. UI/UX became product design. The same, but different.


Shipments speak louder than words.

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