Sahil Lavingia

Sahil Lavingia quotes on growth

Founder Gumroad, funder @

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Spend less time convincing people, more time finding people who are already convinced.


It’s much easier to turn a customer into a repeat customer than a non-customer into a customer. And repeat customers are better at turning non-customers into customers than you are.


Your first 100 customers will come through cold emails and warm intros. The next 1,000 will come from their referrals. You’ll reach 10,000 as your product slowly becomes the default for a use case. And 100,000 when it’s the default for a whole industry.


Being a founder is great for personal growth, because if you don’t grow your business dies.


It's not too late to start a software business. Today only 3% of commerce happens online. It will become 97%. That's an almost-guaranteed 30x growth over the coming decades, not counting second order effects. (Now hurry up, or you'll only get a guaranteed 20x growth!)


Growth is outsmarting yourself.


It takes a village to raise a child; it takes a community to build a business.


Raising $10M isn't easy, but turning it into $10.1M is much harder.


If you’re having a hard time: - Raising money - Hiring people - Getting customers The problem may not be in your ability to fundraise, hire, or sell. Those are symptoms. The problem is probably more fundamental: lack of growth, lack of product-market fit, you.


Do not improve your product based on the feedback of those who do not use your product. Improve your product by talking to the people who already use your product, but aren't in love with it. Reward early adopters, who in turn will reward you with more users.


You can tell how much money a startup has raised by how often they update their Terms of Service.


I believe anyone can become a great founder, a great engineer, a great designer, a great concept artist, a great fine art painter, a great filmmaker, a great writer... Not that everyone will, but that anyone can. And it’s getting easier every day.


Don’t hold back your best ideas because you don’t think you’ll be able to do them justice yet. Your current “best ideas” will lead to bester ideas.


Growth solves all problems, but it also causes all problems.


The potential impact of a good action grows exponentially over time. You never know whose life you will radically transform with some words you write or a product you build. And the impact they will now have on other people. And what *those* people will now do for others...


Post product-market fit product strategy: What’s the worst part of your product? Make that better. What’s the new worst part of your product? Make that better.


People have lifecycles. Products have lifecycles. Companies have lifecycles. Find the products and companies that fit what you want most out of your life at the moment, which will change over time.


Compete with your own track record.


Somewhere along the way... Celebrities became influencers. Serial entrepreneurs became repeat founders. Coders became software engineers. UI/UX became product design. The same, but different.


Moore's Law says that computers get twice as fast every two years. I think there's a similar curve that applies to tech startups: they get twice as cheap to build and scale every X years. (I don't know what X is, though.)


I see a lot of investors get blamed when startups prioritize growth at all costs instead of sustainability. It turns out, while VCs are nice enough to play bad cop, it's probably the CEO/founders who are still responsible for making the ultimate decision. So, blame accordingly!

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