Best 19 Quotes & Tweets on Retention

Twitter wisdom in your inbox

1

Key to hospitality: add a bonus. • If you run a hotel, give people an extra 30-minutes to check-out. • If you run a restaurant, thank guests with a free small dessert. • If you run a bakery, keep small cookies on the counter. Short-term costs create long-term loyalty.

David Perell

David Perell

@david_perell

2

Customers don’t churn. They leave.

Jason Fried

Jason Fried

@jasonfried

3

If you paint a hundred bad paintings and one really great one, people will only remember that one. If you write a post with just one really great sentence, people will only remember that one sentence. Failures fade, successes stick.

Sahil Lavingia

Sahil Lavingia

@shl

4

The key to a good online business: 1/ make a great product that solves the problem 2/ figure out how to get users cheaply and repeatably 3/ keep them around forever (high retention) Seems to be the answer to half the startup q’s I get on IG DM Simple to say, hard to do obvi

Garry Tan

Garry Tan

@garrytan

5

Easy way to improve reading retention: read books with friends. Reading a book takes 10-20 hours. Add 2-3 hours for in-person discussion and your reading retention will skyrocket. Plus... it’s fun. Book clubs or 1-on-1 conversation. They both work. Strong recommend.

David Perell

David Perell

@david_perell

6

Why I love subscription products: 1. You develop a longterm relationship with your customer that can literally last a lifetime. 2. Subscribers want your product to improve & reward you for innovating on their behalf. 3. They are the ultimate validation that you solved a problem.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

7

Secret to hospitality: small gifts. • If you run a Airbnb, leave chocolate on the bed. • If you run a fashion store, give away drinks. Free bonuses assume a long-term relationship. Naturally, people reciprocate with good vibes and good reviews.

David Perell

David Perell

@david_perell

8

Alphabet solves the retention and Principal-Agent problems for Google. Self-driving cars gets its own cap table and option pool.

Naval Ravikant

Naval Ravikant

@naval

9

Most internet businesses don’t reward their most loyal users often enough. Build your own version of a “frequent flyer program” if you have a subscription business & want to improve retention.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

10

Not enough companies employ humor as a selling tool. Admittedly, making people laugh isn’t easy but when you get it right people don’t forget the brand.

Brian Norgard

Brian Norgard

@BrianNorgard

11

When a sales person entertains a client they do so in hopes of strengthening the relationship so that the client is more receptive to future sales pitches Organic social media works the same way

Matthew Kobach

Matthew Kobach

@mkobach

12

Best way to acquire a lifetime customer: Make a mistake, and fix it with incredible customer service.

David Perell

David Perell

@david_perell

13

The best things in life are free to own but expensive to retain.

Jack Butcher

Jack Butcher

@jackbutcher

14

Always have a work in progress. It's much easier to absorb and retain advice when you have something to apply it to.

Sahil Lavingia

Sahil Lavingia

@shl

15

Customer marketing is the future. Wars will be won on retention, upsells and good ol’ word of mouth. If you’re more focused on acquisition than customer success, you’re already behind the 🎱

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

16

The best way to make your audience swipe past your IG story is to put too much text on the first slide

Matthew Kobach

Matthew Kobach

@mkobach

17

Every great app has 10+ copycats. There is no shame anymore. 1. First mover advantage is important, but rarely dictates who wins. 2. Focus on your product and creating loyal customers. 3. Make your customers more successful on your product than your copycats and you can win.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

18

Every step of a product’s new user experience should be weighed against the retention improvement it can produce.

Hiten Shah

Hiten Shah

@hnshah

19

Repurchase behavior is the most important metric for revenue products. Customer is telling you they enjoyed the experience. Focus on this.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj