Best 27 Quotes & Tweets on Research

Twitter wisdom in your inbox

1

It sucks when you’ve got a new product idea and your customer research proves that your assumptions were wrong and no one really wants your product. It sucks way more when you don’t do any research and spend months (or years) building the wrong thing.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

2

I think people should do less research before building an idea, not more. It’s much easier to find reasons not to do something, than to find reasons to do it. Too much research will kill the enthusiasm behind any idea, especially the ones that end up changing the world.

Sahil Lavingia

Sahil Lavingia

@shl

3

The 80/20 rule for meaningful accomplishment: Spend 20 percent of your time exploring broadly and 80 percent of your time relentlessly digging in.

Shane Parrish

Shane Parrish

@ShaneAParrish

4

You can launch yourself into the center of your favorite industry with a year's worth of deep research and a month spent writing one really great post.

Sahil Lavingia

Sahil Lavingia

@shl

5

Sending 100 copy-pasted cold emails in one hour: 1% conversion rate. Sending 10 unique cold emails in one hour: 80% conversion rate. Plus you’ll have practiced your writing skills, and done more research on the people you’re trying to help.

Sahil Lavingia

Sahil Lavingia

@shl

6

Becoming world-class at Googling things is one of the most valuable skills you can have, but I don’t know anybody who actively tries to get better at it.

David Perell

David Perell

@david_perell

7

How to Win 1. Broad funnel. Research widely, explore unrelated areas for ideas, create a huge dataset of options. 2. Tight filter. Eliminate nearly everything. Focus only on the best options. Prioritize asymmetric opportunities: limited downside, unlimited upside. 3. Repeat.

James Clear

James Clear

@JamesClear

8

Selling your first product will teach you more about your customers than years of market research

David Perell

David Perell

@david_perell

9

After ICO market corrects, future raises will require independent research and smart-contract based governance of funds by token holders.

Naval Ravikant

Naval Ravikant

@naval

10

Most college professors care more about their research than teaching students

David Perell

David Perell

@david_perell

11

How to write a short cold email: 1st sentence: Introduce yourself, and link to your website and an essay you've written. 2nd sentence: Show you've done your research by adding specifics. 3rd sentence: Make a bold request, and make it easy for the other person to help.

David Perell

David Perell

@david_perell

12

A/B testing is over-rated. If you want to build something innovative, follow your intuition. Skip the market research and bet on a bold vision of the future.

David Perell

David Perell

@david_perell

13

Easy way to build an online following: 1) Read lots of academic papers. 2) Summarize them. Academic papers are so hard to read. But the best ones are loaded with wisdom and surprising research. By publishing summaries, you‘ll learn fast and attract an intelligent audience.

David Perell

David Perell

@david_perell

14

Writing is research & development for your brain

David Perell

David Perell

@david_perell

15

Building a marketing plan without doing customer research first is like drawing with your eyes closed. You still end up with a finished picture, but it will likely be a fugly mess.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

16

Some startups are research experiments. Sometimes the best outcome is for them to realize there is no current solution, report back, and find a new hypothesis to investigate. That's not failure, that's necessary.

Sahil Lavingia

Sahil Lavingia

@shl

17

Top universities get teaching wrong. World-class experts are rarely the best teachers. They care more about their research, and many of them actually dread teaching. There's a better solution. Learn from the world's best TEACHERS instead.

David Perell

David Perell

@david_perell

18

Marketers need to deeply understand their audience. It’s *literally* their job. Yet many marketers can’t get buy-in to talk to customers. They’re expected to build a plan based on data and anecdotes from other team members. The problem? Empathy doesn’t travel through osmosis.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

19

When you have an audience, you get free market research. The information comes in the form of questions.

Daniel Vassallo

Daniel Vassallo

@dvassallo

20

If you’re doing background due diligence on a founder, investor, executive, etc etc, there are far less effective widely used tactics than going to a podcast search engine and listening to them talk for an hour or two.

Patrick McKenzie

Patrick McKenzie

@patio11

21

When it comes to customer research many believe it's a numbers game They think more = better You can survey 1000 people, but many will give shallow answers Or you can talk 1-on-1 with 10 customers & go deep to really understand what makes them tick Depth often trumps breadth

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

22

Audience research hack: Listen to podcasts where your ideal customers are interviewed. You’ll hear real prospects describe their hopes and challenges in their own words. And the stories they share will help you build empathy. P.S. empathy is a super power. 💥

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

23

You are not your customer. Don’t assume that they think—or buy—the same way you do. A little research now will save A LOT of time later.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

24

Doing qualitative research is like using a metal detector on the beach to find gold. You’ll figure out where to dig faster but you still need to do tests to see if you found real gold or fool’s gold. Not doing research is like randomly digging holes hoping to find something.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

25

Knowing *what* your audience is searching for will help you get traffic. But it’s knowing *why* they want it that drives sales.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

26

If you want to grow your social media following then take the time to check out the profile of each new follower. You can learn a lot about your audience with each 10-second analysis.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

27

There are two kinds of marketers in this world: 1️⃣ Marketers who want to deeply understand their audience 2️⃣ Marketers who want to deeply understand their audience AND *actually* do the unglamorous yet wildly effective research needed to realize that goal.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour