Best 58 Quotes & Tweets on Product market fit

Twitter wisdom in your inbox

1

“Make mistakes of ambition and not mistakes of sloth.” —Machiavelli Mistakes of ambition: -failing on a big goal -creating something nobody wants Mistakes of sloth: -not attempting a big goal -consuming instead of creating Mistakes of ambition teach. Mistakes of sloth comfort.

James Clear

James Clear

@JamesClear

2

If you build for yourself, you’ll always have product-market fit.

Naval Ravikant

Naval Ravikant

@naval

3

Persistence is paramount on the long road to product-market fit. Partners disappoint. Customers delay. Growth stalls. Passions fade. Loyalty to each other gets the team to the other side.

Naval Ravikant

Naval Ravikant

@naval

4

My number one predictor of whether or not a company will find product-market fit: High shipping cadence.

Naval Ravikant

Naval Ravikant

@naval

5

Things you don't need to launch your product: a great name, a one-word domain, a beautiful logo, an ever better website, brilliant copy, perfect code, custom illustrations, shiny buttons, optimized CSS… Things you do need: a product that solves a problem for someone. That's it.

Sahil Lavingia

Sahil Lavingia

@shl

6

A lack of product-market-fit is never solved with more features.

Brian Norgard

Brian Norgard

@BrianNorgard

7

If you are customer focused, you're proactive. If you are competitor focused, you're reactive.

Shane Parrish

Shane Parrish

@ShaneAParrish

8

Magic metrics indicating a startup probably has product/market fit: 1) cohort retention curves that flatten (stickiness) 2) actives/reg > 25% (validates TAM) 3) power user curve showing a smile -- with a big concentration of engaged users (you grow out from this strong core)

Andrew Chen

Andrew Chen

@andrewchen

9

Above “product-market fit” is “founder-product-market fit.”

Naval Ravikant

Naval Ravikant

@naval

10

Most underappreciated skill for new founders: Numeracy. Can you speak with authority about your numbers, now and in the future? Can you define the levers of your growth, pick feasible goals, and then hit them week after week, month after month? This is true product market fit

Garry Tan

Garry Tan

@garrytan

11

Make a product people love, and make it super easy for them to delete their accounts. Build a company people want to work for, and make it super easy for them to leave. Anything else delays the inevitable.

Sahil Lavingia

Sahil Lavingia

@shl

12

If you want your product to be really, really great, it has to be really, really focused. Minimize surface area to maximize polish.

Sahil Lavingia

Sahil Lavingia

@shl

13

Great customer support will get you: - A cult following - A better product through customer feedback - A humbled team It might be more important than having a great product!

Sahil Lavingia

Sahil Lavingia

@shl

14

Assumptions that are good to operate by even if they aren’t always true: -The competition is smarter and better funded than you. -Without a great product, nothing else matters. -Projects will take 50% longer than expected. -10 minutes early is 5 minutes late.

James Clear

James Clear

@JamesClear

15

I would be so excited to read an investor update where "we've achieved product-market fit" was followed by "now we're going to put our heads down and just grow" instead of "now we're going to spend months trying to raise money."

Paul Graham

Paul Graham

@paulg

16

Every creative project starts as an imitation. You begin by mapping what you already know or have previously seen onto the situation. But if you iterate and recombine enough, it becomes an original.

James Clear

James Clear

@JamesClear

17

Don’t launch something too pretty. It may lead you to thinking you have product-market fit but you may actually just have design-designers fit.

Sahil Lavingia

Sahil Lavingia

@shl

18

Post product-market fit product strategy: - Double down on what works - Deprecate non-core features to reduce surface area - If it’s valuable, measure & optimize it - Remove your ego & copy great ideas if they help your users - Don’t get distracted by building net-new products

Suhail Doshi

Suhail Doshi

@Suhail

19

For 99% of entrepreneurs, I think a good filter for business ideas is: 1) Is someone already doing this? 2) Only do it if the answer is yes. So much time is wasted building "something new" in markets that don't exist. Instead, find new ways to serve old markets.

James Clear

James Clear

@JamesClear

20

in general, hiring before you get product/market fit slows you down, and hiring after you get product market fit speeds you up.

Sam Altman

Sam Altman

@sama

21

Good companies obsess about beating the competition. Great companies obsess about what's best for the customer.

Shane Parrish

Shane Parrish

@ShaneAParrish

22

The most powerful sign of product market fit: A product that makes money while you sleep. You don’t need sales people or partnerships to sell products that reach this elusive point. True product market fit makes money while you sleep.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

23

If you’re having a hard time: - Raising money - Hiring people - Getting customers The problem may not be in your ability to fundraise, hire, or sell. Those are symptoms. The problem is probably more fundamental: lack of growth, lack of product-market fit, you.

Sahil Lavingia

Sahil Lavingia

@shl

24

A three-step process to starting an online business: 1) Build an audience. 2) Build a product for your audience. 3) Scale the business with plug-and-play software instead of hiring people. The audience comes first. The product, second. I've seen hundreds of people do this.

David Perell

David Perell

@david_perell

25

As a startup, knowing when to scale the product & org is the most important decision. When you identify early signs of PMF, your instinct is to scale cause you've worked so damn hard for this moment. Make sure the PMF is real. Once you scale, it's almost impossible to go back.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

26

The secret sauce behind nearly every world-changing software product: Make the inconvenient, convenient. How? Make the illegible, legible.

James Clear

James Clear

@JamesClear

27

How do you know if someone will buy it? You sell it. There's no other way to know.

Jason Fried

Jason Fried

@jasonfried

28

until you get product/market fit, you want to a) live as long as possible and b) iterate as quickly as possible. small teams FTW for both.

Sam Altman

Sam Altman

@sama

29

Everyone talks about product-market fit but more essential is founder-customer fit.

Sahil Lavingia

Sahil Lavingia

@shl

30

1. Every marketing strategy is easier with a great product. 2. Without a great product, no marketing strategy will sustain you.

James Clear

James Clear

@JamesClear

31

If it’s not glaringly obvious your company has product-market fit yet, with customers pulling the product from you, it very likely doesn’t.

Sarah Guo

Sarah Guo

@saranormous

32

Understanding what your audience wants is more effective than trying to change what your audience wants

Matthew Kobach

Matthew Kobach

@mkobach

33

Surprised how many business people (on Twitter) don’t get this… Your product is *not* a fit in the market unless it’s profitable.

Jason Fried

Jason Fried

@jasonfried

34

You have to build your audience before you start selling your product

Matthew Kobach

Matthew Kobach

@mkobach

35

1. Creator-market fit. (what you like) 2. Content-market fit. (what you make) 3. Product-market fit. (what you sell)

Jack Butcher

Jack Butcher

@jackbutcher

36

Business concepts that have become consumed by confusion. Agile Lean Startup MVP (minimum viable product) Growth Hacking Product/market fit They can’t be discussed without disagreement.

Hiten Shah

Hiten Shah

@hnshah

37

The closer you get to experiencing your product as a customer the greater the odds of success.

Brian Norgard

Brian Norgard

@BrianNorgard

38

I don't want to create average content. I don't even want to create above-average content. I want to create content that people talk about.

Matthew Kobach

Matthew Kobach

@mkobach

39

Summaries of articles I’ve published recently: 1) We are entering a golden age of bootstrapped entrepreneurship. 2) Big Western cities are killing themselves with bad housing policy. 3) You used to build a product, then an audience. Now you build an audience, then a product.

David Perell

David Perell

@david_perell

40

Post product-market fit product strategy: What’s the worst part of your product? Make that better. What’s the new worst part of your product? Make that better.

Sahil Lavingia

Sahil Lavingia

@shl

41

Product is an opinion. Product-market fit is a consensus.

Jack Butcher

Jack Butcher

@jackbutcher

42

Product/market fit is a moving target.

Hiten Shah

Hiten Shah

@hnshah

43

It's easy to get people to say they like your startup idea. The real measure is if they agree to pay you. Up front. In cash. 💰

Garry Tan

Garry Tan

@garrytan

44

A one word domain isn’t product market fit.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

45

The first rule of product-market-fit: don’t disrupt whatever alchemy went into creating product-market-fit.

Brian Norgard

Brian Norgard

@BrianNorgard

46

Launching something is not what makes something a fit. Finding a few users is not a fit either. Profitability is a fit.

Jason Fried

Jason Fried

@jasonfried

47

Bullying unfortunately has great product/market fit, particularly when you call it something else.

Patrick McKenzie

Patrick McKenzie

@patio11

48

If there’s a question whether or not you have product market fit then you don’t.

Brian Norgard

Brian Norgard

@BrianNorgard

49

If you’ve achieved mythical product market fit, it is best to get out of the way & focus on fundamentals By pulling on the strings of existing behaviors rather than inventing new ones you’ll avoid confusion & wasted dev cycles Extend what’s working—steer clear of shiny objects

Brian Norgard

Brian Norgard

@BrianNorgard

50

Fear will always have product-market fit.

Jack Butcher

Jack Butcher

@jackbutcher