Patrick McKenzie

Patrick McKenzie quotes on copywriting

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

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1

Don’t use “SMB” in customer-facing copy. The people who you think are SMBs do not self-identify as it. The people who have an extremely dictionary correct version of what SMB means and believe their company qualifies are probably higher in your internal segmentation.

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