Naval Ravikant

Naval Ravikant quotes on consistency

Indian-American entrepreneur and investor. He is the co-founder, chairman, and former CEO of AngelList.

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When building habits, choose consistency over content. The best book is the one you can’t put down. The best exercise is the one you enjoy doing every day. The best health food is the one you find tasty. The best work is the work you’d do for free.


In physical domains (diet, workouts), consistency is king. In intellectual and social domains, wins are rare, sudden, and nonlinear - 99% of effort is “wasted.” Once we find our ideal spouse, career, friends, we realize how much time we squandered by not moving on sooner.


The world is full of millions of winner-take-all games. You can become good, but not great, at anything via books, teachers, and mentors. It takes natural talent and obsession. Create, play, and win the game of you.


Persistence is paramount on the long road to product-market fit. Partners disappoint. Customers delay. Growth stalls. Passions fade. Loyalty to each other gets the team to the other side.


The question “why do you want this job?” is also a sales tactic. The candidate will be forced to articulate good reasons out of politeness - and the desire for internal consistency will make them believe these reasons.


The winners of any game are the people who are so addicted, that they continue playing even as the marginal utility from winning declines.

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