Best 39 Quotes & Tweets on Metrics

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1

Money isn’t an invention. It isn’t even a discovery. It’s intrinsic to the human species. It’s how we keep track of debts with strangers, and cooperate across genetic boundaries - something no other species can do.

Naval Ravikant

Naval Ravikant

@naval

2

In the same way that sound isn’t music, traffic isn’t audience.

Jason Fried

Jason Fried

@jasonfried

3

The most important things in life are measured internally. You have an inner scoreboard. Playing to someone else’s scoreboard is easy. But when you look up at the end after winning, you’ll feel empty as you discover you won the wrong game. You get one life. Play your own game.

Shane Parrish

Shane Parrish

@ShaneAParrish

4

Any metric unchecked by nature or free markets eventually gets gamed.

Naval Ravikant

Naval Ravikant

@naval

5

Engagement is a toxic metric. Products which optimize for it become worse. People who optimize for it become less happy. It also seems to generate runaway feedback loops where most engagable people have a) worst individual experiences and then b) end up driving the product bus.

Patrick McKenzie

Patrick McKenzie

@patio11

6

Magic metrics indicating a startup probably has product/market fit: 1) cohort retention curves that flatten (stickiness) 2) actives/reg > 25% (validates TAM) 3) power user curve showing a smile -- with a big concentration of engaged users (you grow out from this strong core)

Andrew Chen

Andrew Chen

@andrewchen

7

If you're broke, you want the get-rich-quick scheme to be true. If you run a startup, you want the questionable growth metrics to be true. It's easy to fool yourself when you want to be fooled.

James Clear

James Clear

@JamesClear

8

Customers don’t churn. They leave.

Jason Fried

Jason Fried

@jasonfried

9

One pitfall of modern life is that we often measure ourselves by that which is easy to measure. -the number on the scale -the ROI of the portfolio -the number of likes on a post It is unlikely that what can be measured is the best way to measure a life. You are not a number.

James Clear

James Clear

@JamesClear

10

For a purely reflexive store-of-value like Bitcoin, the underlying metric to track isn't number of transactions, it's number of believers.

Naval Ravikant

Naval Ravikant

@naval

11

I’ve never used the term “burn rate” in our business. Terrible phrase. They’re called “costs”. Beware fancy financial terms, they’re commonly used to create unhealthy abstractions. Further, you don’t burn money - you spend money, you pay rent, you invest in people, etc.

Jason Fried

Jason Fried

@jasonfried

12

A Map is not the territory. You are not your title. An online dating profile is not the person. Metrics are not the goal.

Shane Parrish

Shane Parrish

@ShaneAParrish

13

Number of books completed is a vanity metric. As you know more, you leave more books unfinished. Focus on new concepts with predictive power

Naval Ravikant

Naval Ravikant

@naval

14

You can solve a problem vertically but end up with TAM problems. Or you can solve a problem horizontally but end up with CAC problems. Pick your poison.

Garry Tan

Garry Tan

@garrytan

15

So many marketers, growth hackers, and sales pros talk about “2x’ing or 10x’ing your revenue” or whatever. There’s room for an honest one to say “I can probably help you pick up 3-5%”.

Jason Fried

Jason Fried

@jasonfried

16

Don’t call it a burn rate. Call it a spend rate. The money isn’t burning, it’s being spent. Burning suggests it’s a fire that’s roaring out of your control. “We’ve decided to spend $4MM/month on…” is coming to terms with your decisions.

Jason Fried

Jason Fried

@jasonfried

17

You become whatever metric you choose to measure yourself by.

Brian Norgard

Brian Norgard

@BrianNorgard

18

In a world of OKRs, there are some product improvements that will never make your list of “things to work on” but you know will make your customers happy. * Animations in fun moments * Reducing copy * Better control over push notifications Make time for these projects too.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

19

“But they have 120,000 customers!” Well that may be because they *need* 120,000 customers to pay for the 2130 people who work there. But that’s their overhead, not yours. You do what you need to do, not what they need to do. 45 customers may be plenty for you.

Jason Fried

Jason Fried

@jasonfried

20

Time invested in developing a product is an unreliable, often misleading metric. We overvalue things that take time and effort. We undervalue things that happen swiftly and effortlessly. All that matters is the end result.

Brian Norgard

Brian Norgard

@BrianNorgard

21

"Dashboard paralysis" happens when you stare at the same metrics every single day. You accept these metrics as your reality, stop innovating & become obsessed with optimizing a small set of KPIs. Your product needs a bigger vision than dashboards. Don't stare at them too long.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

22

Not dying is simple. The formula includes: margins, # of customers, avg customer spend, & retention. Lots of startups spending 3x what they make but aren't getting anywhere to break-even 24 mo later. You cannot hope & pray your way to sustainability unless you're a rocket ship!

Suhail Doshi

Suhail Doshi

@Suhail

23

We should pay more attention to energy as a success metric. Ruthlessly cut things that reduce your energy, incorporate things that increase it.

Jack Butcher

Jack Butcher

@jackbutcher

24

The sweet spot: Get to $10M ARR without giving up control of your startup and it makes it possible to get to $100M easier. No meddling.

Garry Tan

Garry Tan

@garrytan

25

Human nature doesn’t change much. The methods by which we attempt to achieve our desires changes.

Shane Parrish

Shane Parrish

@ShaneAParrish

26

Most startup technical debt largely occurs as a function of "Let's do X and call it a day" because there's about 20 other stomach-churning reasons your company will probably die that need to be addressed first.

Suhail Doshi

Suhail Doshi

@Suhail

27

Focus on the thing that drives the metric, not the metric.

Jack Butcher

Jack Butcher

@jackbutcher

28

Don’t let your mood follow your analytics graph.

Suhail Doshi

Suhail Doshi

@Suhail

29

The metrics that matter are immeasurable.

Jack Butcher

Jack Butcher

@jackbutcher

30

Simple heuristic for founders: If it doesn't show up somewhere on your PL, it's a vanity metric.

Sahil Lavingia

Sahil Lavingia

@shl

31

Looking at the page view metrics on my website and only one variable correlates with popularity: My longest essays are the most popular ones. If you can write well, focus on long-form essays.

David Perell

David Perell

@david_perell

32

Death of high fliers Oyster and Quirky should be a warning to all startups. Great brand and top line growth is not enough. Get profitable.

Garry Tan

Garry Tan

@garrytan

33

Great products exist but are often undiscovered CAC is the classic reason why you don’t hear about it: hitting people at the right time and making the sale is hard Lower CAC and you help more great products thrive

Garry Tan

Garry Tan

@garrytan

34

Value productivity over most other metrics

Matthew Kobach

Matthew Kobach

@mkobach

35

Progress studies tracks metrics like GDP growth, but we should study social progress more. Some key factors: • Family closeness • Institutional trust • Depression rates • Number of close friendships

David Perell

David Perell

@david_perell

36

When you run a SaaS business, you calculate your LTV (lifetime value of a customer). This tells you how much you can spend to advertise to acquire each customer. In private equity, the LTV is in the millions (or tens/hunds of millions), yet no firms seem to advertise. Odd.

Andrew Wilkinson

Andrew Wilkinson

@awilkinson

37

Someone asked me if I consider making my business metrics public. I really like being transparent. But I still want to choose what to show and when to show it. I fear that making metrics public may corrupt my freedom to do what I really want (to not make the metric look bad).

Daniel Vassallo

Daniel Vassallo

@dvassallo

38

If your transparency is making you do certain things just to get the metrics look good, you're being too transparent.

Daniel Vassallo

Daniel Vassallo

@dvassallo

39

Repurchase behavior is the most important metric for revenue products. Customer is telling you they enjoyed the experience. Focus on this.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj