Matthew Kobach

Matthew Kobach quotes on tools

marketing, content, creativity • life

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1

A spoon is a great tool, but that doesn’t mean you can use it to cut a steak Social media is a great tool, but that doesn’t mean you can use it to solve all of your marketing problems

2

Social media does not happen in a bubble You cannot understand how to effectively use social media as a tool unless you understand the fundamentals of marketing/communication/brand/strategy

3

Apply proven marketing and communication techniques to reach your social media goals. Social media is just a new tool that helps humans do the same things we’ve always done. Don’t make the mistake of thinking that you need new solutions to solve old problems.

4

Social media is a tool. If people do it in real life, they will probably use social media to do it. If people don’t do it in real life, they probably won’t use social media to do it. Understanding people is just as important as understanding platforms.

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