Matthew Kobach

Matthew Kobach quotes on systems thinking

marketing, content, creativity • life

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1

One sign you’re successful: Other people’s accomplishments bring you joy

2

Your attention is now the most valuable thing you own. Spend it carelessly you can end up depressed and unhappy.

3

Fitness. Mental health. Fulfilling relationships. Happiness. Building a community. There are no short cuts to achieving any of these. There is only time and effort.

4

The goal isn’t to get more followers. The goal is to become a better writer, to meet interesting people, to better understand yourself. Followers are just a byproduct.

5

Want better friendships? Become a better friend Want a great significant other? Become a great significant other Want more interesting opportunities? Become more interesting You attract what you are

6

Don’t ask what value social media can bring to your business. Ask what value social media can bring to your audience. Do this and social media will bring value to your business.

7

Where happiness meets success: Doing your absolute best while simultaneously accepting that most outcomes are completely out of your control

8

We are hardwired to respond to emotion over logic This is why emotional content will always outperform logical content

9

There’s no substitute for the feeling of working hard for something and achieving it. Lasting happiness requires continuous effort.

10

Everything in life is compound interest: • Doing your 100th workout yields more results than doing your first • Reading your 100th book yields more results than reading your first • Posting your 100th piece of content yields more results than posting your first

11

Social media is fun You might be surprised what happens when you let your brand have some.

12

Just because it’s “free” for your brand to post on social media doesn’t mean it doesn’t cost you anything

13

Most people optimize for what’s easy to measure. The problem is that what’s easy to measure isn’t what necessarily drives results.

14

Boredom leads to one of these two things: more boredom or more creativity

15

The only thing anyone knows for certain right now is that no one is certain what the outcome of all this will be Develop your ability to deal with uncertainty

16

Never stop doing what's working until it stops working

17

Most companies ask too much from their organic social media channels. The result is instead of using social media to effectively achieve one goal, their efforts fail to achieve multiple goals.

18

Your sense of self-worth should not come from the chance of your birth, but from the things you accomplish. You cannot be born great, you can only become great.

19

Posting one piece of content and expecting immediate results is no different then planting seeds and expecting to eat the fruit the next day. It takes time, it takes effort, and it take patience. You must water, prune, and care for it before you can reap any fruit.

20

School isn’t only about education Eating isn’t only about being hungry Email isn’t only about communication A wedding isn’t only about commitment Religion isn’t only about a supreme being So much of what we do isn’t only for the reasons we say they’re for

21

Posting a great piece of content on the wrong platform is like trying to eat soup with a fork: It doesn’t matter how great the tool is if it’s the wrong tool for the job

22

You can’t expect results the first day after you exercise You can’t expect results the first day after you work on your relationship You can’t expect results the first day after you start building an audience

23

The right social media strategy can result in millions of organic impressions, a community of brand advocates, and your most effective customer acquisition channel The wrong social media strategy can result in wasting your time, your audience’s time, and your company’s money

24

Apply proven marketing and communication techniques to reach your social media goals. Social media is just a new tool that helps humans do the same things we’ve always done. Don’t make the mistake of thinking that you need new solutions to solve old problems.

25

The only times I’ve ever gotten anything worthwhile in return is when I’ve given with no expectation of getting anything worthwhile in return

26

Short videos work until they don’t Witty copy works until it doesn’t Inspiring photos work until they don’t Minimalist design works until it doesn’t It always works until it doesn’t

27

Not all brands are created equal Not all audiences are created equal Not all companies are created equal What works for one won't necessarily work for another

28

There is no right or wrong way to use social media Only more effective and less effective ways to use social media to achieve your goals

29

There are no right or wrong ways to use social media There are only better or worse ways to use social media to achieve your objectives

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