Matthew Kobach

Matthew Kobach quotes on strategy

marketing, content, creativity • life

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1

An effective social media strategy isn’t one that aims for short-term wins, but instead builds communities to meet long-term goals

2

Being authentic on social media is a side-effect of a good brand strategy. It's not the strategy itself.

3

Quibi would have been more successful if their marketing had focused on the quality of their content instead of the uniqueness of their format

4

The right social media strategy can result in millions of organic impressions, a community of brand advocates, and your most effective customer acquisition channel The wrong social media strategy can result in wasting your time, your audience’s time, and your company’s money

5

Adding a hashtag to your creative isn’t a social strategy In fact, it likely does more harm than good

6

Social media does not happen in a bubble You cannot understand how to effectively use social media as a tool unless you understand the fundamentals of marketing/communication/brand/strategy

7

Social media strategy: A plan to achieve a goal Social media tactics: How to execute the plan Both are essential

8

One way social media strategies get off track is by spending too much time doing. It’s easy to take a wrong turn if you’re always head down. Develop and execute your strategy. But check the map often to make sure you didn’t take any wrong turns.

9

Social media is a channel. Just like print is a channel. Just like TV is a channel. Just like email is a channel. Just like web is a channel. You start with the strategy and the message, then apply it to the channel. Not the other way around.

10

There is no step-by-step guide for creating great content. But there is a compass. Find true north.

11

There are only two ways to get real social media followers: 1) Do interesting stuff in real life 2) Post interesting stuff on social media The most popular accounts do both

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