Matthew Kobach

Matthew Kobach quotes on storytelling

marketing, content, creativity • life

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1

Cheatsheet for writing better tweets: • One idea per tweet • Write for clarity first • Write for wit second • Delete superfluous words • Use analogies when possible • Bad formatting can ruin a great tweet

2

Three social media terms that I wish would die: 1. Storytelling 2. Authenticity 3. Thought leadership I hate them because at best they are meaningless, and at worst they are misleading.

3

A candid photo is always better than a posed photo. A candid photo tells the audience a story. A posed photo tells the audience that some people posed for a photo.

4

Social media concepts that have been so overused and co-oped by charlatans that they have been rendered meaningless: • Authenticity • Story telling • Thought leadership • Engaging • Snackable Only trust people that use these words if they can provide a clear definition

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