Matthew Kobach

Matthew Kobach quotes on simplicity

marketing, content, creativity • life

Twitter wisdom in your inbox

Never miss the the top tweets from Matthew Kobach with our email digest.

1

You don’t simplify your writing because you think your audience is dumb. You simplify your writing because people have better things to do than read your advertisements.

2

Too much effort can be as dangerous as not enough: • Sometimes simple is better than complex • Sometimes it’s better to just get it out there • Sometimes we invent problems that don’t really exist

3

Loading your writing with jargon, clichés, technical terms, and abbreviations makes your audience guess what you’re trying to tell them Your job is to convey your ideas as clearly as possible so that there is no room for misinterpretation

4

One secret for writing a great tweet: Pack as much wisdom as you can into the least amount of characters possible, all while keeping it easy to read

Get the top tweets via email

Never miss the the top tweets from Matthew Kobach with our email digest.

Get the Matthew Kobach email digest

Twitter wisdom in your inbox