Matthew Kobach

Matthew Kobach quotes on short term

marketing, content, creativity • life

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1

Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built.

2

An effective social media strategy isn’t one that aims for short-term wins, but instead builds communities to meet long-term goals

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