Matthew Kobach

Matthew Kobach quotes on sales

marketing, content, creativity • life

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1

Three skills that pay lifetime dividends: • Being able to effectively sell • Being able to effectively write • Being able to effectively public speak

2

Top three life skills everyone should learn: • How to be an effective writer • How to speak confidently in public • How to be a persuasive salesperson

3

People overestimate organic social media’s ability to drive direct sales, and underestimate its ability to build a lasting brand

4

Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built.

5

Practicality is how you sell a product. Emotion is how you sell a brand.

6

The harsh irony of organic social media marketing: The best way to leverage social media as a marketing tool is to rarely use it to explicitly market what it is that you’re selling

7

You have to build your audience before you start selling your product

8

The first product you’ll ever market is yourself. If you can’t sell your own value, you won't be able to sell anything else.

9

When a sales person entertains a client they do so in hopes of strengthening the relationship so that the client is more receptive to future sales pitches Organic social media works the same way

10

Content marketing is selling without selling

11

Imagine selling something, creating ads, and then making those ads difficult to consume That’s what you’re doing when you post content that’s not optimized for the platform you’re posting on

12

If you don’t waste your audience’s time they’re more likely to listen to you If they’re more likely to listen to you they’re more likely to trust you If they’re more likely to trust you they’re more likely to buy from you

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