Matthew Kobach

Matthew Kobach quotes on professional

marketing, content, creativity • life

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1

You are not a social media wizard You are not a social media guru You are not a social media rockstar You are not a social media maven You are a professional. These made up titles are pejorative and diminish the tremendous skill and effort required by the profession.

2

Social media professionals understand the following about your company: • Marketing • Comms (especially crisis) • Branding • Industry trends • Customer service • Creative (graphics, imagery, photos, video) • How to create and nurture brand advocates The future CMO/CCOs

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