Matthew Kobach

Matthew Kobach quotes on nature / humans

marketing, content, creativity • life

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1

Technology complements us, not replaces us. There will always be a need for human creativity, critical thinking, and collaboration.

2

Humans aren’t rational Humans are rationalizers

3

Understanding human nature is the foundation necessary for understanding most things Human nature hasn’t changed for 100,000 years, and won’t change for the next 100,000 years either

4

Better understand human nature Better understand human motives Better understand human communication And you’ll better understand how to leverage social media

5

Humans have a basic need to belong to communities If you create a community on social media you create an audience that’s eager to listen to what you have to say

6

The best books about social media are really just books about human nature

7

Keep in mind that your audience is mostly made up of people. Like, the human being kind of people. Post accordingly.

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