Matthew Kobach

Matthew Kobach quotes on money management

marketing, content, creativity • life

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1

Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built.

2

Money works like attention: If you want it, you need to provide people with something of value

3

Making money is like finding romantic love is like gaining social media followers: The more value you provide, the easy it is to attract

4

It’s seems inevitable that the YouTube business model where creators get paid for their content will eventually take over. If you’re a successful creator, why not get paid for your efforts? It’s why capitalism exists.

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