Matthew Kobach

Matthew Kobach quotes on measure

marketing, content, creativity • life

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1

My issue with data is that it makes us optimize for what’s easiest to measure while ignoring what’s difficult to measure

2

Just because you can measure something doesn’t mean it’s valuable. And just because you can’t measure something doesn’t mean it’s worthless. Don’t make the mistake of thinking the only things that matter are the things we can measure.

3

Most people optimize for what’s easy to measure. The problem is that what’s easy to measure isn’t what necessarily drives results.

4

Measure your life by the positive impact you’ve had on other people. In the end, that’s all that really matters.

5

Just because you can’t measure it doesn’t mean it isn’t important Just because you can’t measure it doesn’t mean it you should ignore it Just because you can’t measure it doesn’t mean it won’t significantly move the needle

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