Matthew Kobach

Matthew Kobach quotes on innovation

marketing, content, creativity • life

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1

The future restaurant experience is clear: You will sit down, scan a QR code (or maybe have an app), order from phone, food runners bring you your order, pay from your phone, leave whenever you want. Never have to split a bill, wait for a server, or wait for your bill again.

2

Quibi would have been more successful if their marketing had focused on the quality of their content instead of the uniqueness of their format

3

Great creative tends to be great creative regardless of the delivery channel: • Good copy is good copy • A novel video is a novel video • An attention grabbing image is an attention grabbing image Be someone who can create innovative ads regardless of the delivery channel

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