Matthew Kobach

Matthew Kobach quotes on ideas

marketing, content, creativity • life

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1

Someone might be able to steal your ideas, but they will never be able to steal your ability to come up with ideas

2

Imagine a political system where you discussed ideas instead of people

3

Your job is to collect ideas Collect so many ideas that some of the ideas you thought were unrelated fuse together to form brand new ideas

4

I love social media marketing because it’s the most experimental of all marketing channels. It allows for risk taking. It allows for ideas that could flop. It allows for activations that don’t make sense in a traditional marketing context. So, take some chances and have some fun.

5

Popular ideas spread faster than true ideas

6

Books aren’t your thing? Then read articles, blogs, newsletters, even tweets. Books don’t have a monopoly on great ideas.

7

Social media marketing cheat sheet: For effective paid social media: Steal ideas from great print ads For engaging organic social media: Steal ideas from the entertainment industry For optimizing for the algorithms: Steal ideas from the biggest meme pages

8

If you want great ideas you have to risk having bad ideas If you want a great brand you have to risk having a bad brand If you want great content you have to risk having bad content

9

Don’t defend your old ideas, improve them

10

The only way to come up with an insanely great idea is to create a safe place for coming up with an insanely bad idea

11

Steal ideas from artists Steal ideas from philosophers Steal ideas from entrepreneurs Steal ideas from comedians Steal ideas from marketers Steal ideas from scientists Steal ideas from politicians Steal enough ideas from enough people and the ideas become your own

12

I’ve always found that movement spurs creativity. I’m rarely hit with an inspiring idea while laying on the couch.

13

The right ideas also need the right people

14

I constantly take out my phone to jot down ideas and observations Write down ideas as soon as they pop into your head, they’re more ephemeral than you think

15

There’s no such thing as an original idea. Everything is a remix of a remix of a remix.

16

Everyone steals ideas. I just admit it.

17

The presentation of the idea is just as important as the idea itself

18

Effectively communicating your idea is just as important as the idea itself

19

Ideas don’t have to be true to be popular. They just have be easily transmitted and believable.

20

Steal from one person to create something and it’s called plagiarism Steal from 100 people to create something and it’s called inspiration

21

A wine connoisseur learns to differentiate great wines from mediocre wines from awful wines by first sampling hundreds of different wines Become a connoisseur of ideas, advice, and opinions

22

Everyone’s a philosopher. Some people just tweet about it.

23

Most new ideas are just the combination of old ideas that no one has connected yet Thus, the best way to come up with new ideas is to consume as many old ideas as you can

24

Steal so many great ideas that when you combine them you create something completely unique and specific to you or your brand

25

Great minds tweet about ideas Average minds tweet about events Small minds tweet about people

26

A funny thing happens when you’re consistently good: Your good ideas start sounding and looking like great ideas to everyone else

27

Not all your new content ideas need to be good You just need to be good at trying new content ideas

28

If you want your ideas to be powerful, you also have to figure out how to make them popular

29

Your ideas aren’t going to tweet themselves

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