Matthew Kobach

Matthew Kobach quotes on hard sciences

marketing, content, creativity • life

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1

Social media marketing is more art than science If it were a science anyone could replicate success time and time again

2

No amount of logic or reason will sway someone who’s made a decision based on identity and emotion

3

We are hardwired to respond to emotion over logic This is why emotional content will always outperform logical content

4

If you only use logic to solve your problems, you’ll only ever solve problems that can be solved by using logic Not every problem has a logical solution because humans aren’t always logical

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