Matthew Kobach

Matthew Kobach quotes on goal setting

marketing, content, creativity • life

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1

The goal isn’t to get more followers. The goal is to become a better writer, to meet interesting people, to better understand yourself. Followers are just a byproduct.

2

Make success your default mode Financial success: Automate investment withdrawals Health success: Fill your house with only real foods Knowledge success: Read before bed Relationship success: Disassociate with people you dislike Mental success: Practice mindfulness each day

3

An effective social media strategy isn’t one that aims for short-term wins, but instead builds communities to meet long-term goals

4

Have flexible goals supported by inflexible habits

5

You can’t hit your goals without having a plan for how you’re going to hit your goals

6

Most companies ask too much from their organic social media channels. The result is instead of using social media to effectively achieve one goal, their efforts fail to achieve multiple goals.

7

Social media strategy: A plan to achieve a goal Social media tactics: How to execute the plan Both are essential

8

There is no right or wrong way to use social media Only more effective and less effective ways to use social media to achieve your goals

9

Trying to achieve multiple goals with one piece of content only assures that you’ll achieve none of your goals

10

The goal isn’t to get tons of followers, thousands of retweets, or millions of impressions. The goal is to become someone who is able to create great content. The former is a byproduct of the latter.

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