Matthew Kobach

Matthew Kobach quotes on experience

marketing, content, creativity • life

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1

Knowledge: collecting dots Experience: connecting dots

2

Learn the basics of writing Learn the basics of branding Learn the basics of ad buying Learn the basics of marketing Learn the basics of videography Learn the basics of photography Learn the basics of graphic design Learn the basics and you’ll be better than most

3

Want to get better at social media? Become an expert in any one of the following: • Photography • Editing • Ad buying • Sales • Marketing • Copywriting • Crisis comms • Psychology • Empathy • Industry trends • Graphic design • Cultural trends • Customer acquisition

4

If you only ever listen to the experts in your industry, you’ll only ever be as good as everyone else who listens to those same experts

5

The goal isn’t to get more followers. The goal is to become a better writer, to meet interesting people, to better understand yourself. Followers are just a byproduct.

6

You only get better at taking photos by taking more photos. You only get better at writing by writing more. You only get better at creating content by creating more content. You only find your voice if you’re willing to speak

7

I want to be funnier so I follow funny comedians I want to be a better photographer so I follow great photographers I want to think more clearly so I follow insightful thinkers Follow people better than you and learn by osmosis.

8

You don’t create content because you’re good at creating content You’re good at creating content because you create content

9

Stats are a great way to determine what content has worked in the past. Stats aren’t a great way to determine what bold new ideas will work in the future. That takes experience and intuition.

10

The biggest secret to building an engaged audience on social media: Get good at something and use social media to teach it to other people.

11

Anyone can sing. Few can do it well. Anyone can paint a picture. Few can do it well. Anyone can post to social media. Few can do it well.

12

Take at least one photo every day: become a better photographer Craft at least one joke every day: become a better comedian Post at least one tweet every day: become a better writer Consistency leads to proficiency

13

Thinking is like anything else: The more you do it, the better you get at it

14

Expecting to be good at social media without any practice is like expecting to write a bestselling novel on your first try

15

If you can’t be the greatest at one specific thing, being slightly above average at several things is a great substitute

16

The day you get better at social media is the day you realize you’ll always be a beginner

17

Mastering social media requires as much unlearning as it does learning Mercurial algorithms and evolving platform functionality can transform the effective into the ineffective overnight

18

The secret to building a passionate audience on social media is not to be brilliant, but to be a little bit better than the other guys.

19

The goal isn’t to get tons of followers, thousands of retweets, or millions of impressions. The goal is to become someone who is able to create great content. The former is a byproduct of the latter.

20

A funny thing happens when you’re consistently good: Your good ideas start sounding and looking like great ideas to everyone else

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