Matthew Kobach

Matthew Kobach quotes on ethics

marketing, content, creativity • life

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1

Asking someone to click a link is asking them to trust that you’re not wasting their time. And that trust has to be earned.

2

The best way to change someone’s mind is to be befriend them The best way to befriend someone is to build trust with them The best way to build trust with someone is to give without an expectation of anything in return

3

Being honest with who you are is a superpower The more honest you are with yourself, the less anyone else can hurt you

4

The best social media accounts are like the best relationships: The more honest and open they are the more interesting and enjoyable they are

5

If the content you’re creating doesn’t feel right it’s because it’s not right Trust your gut

6

Social media is like stand-up comedy in that most interesting thing you can say is also the most honest

7

You are more likely to be swayed by new information if it comes from someone you are familiar with, someone you are fond of, and someone you trust Social media lets you build familiarity, fondness, and trust

8

Social media is a lot like stand-up comedy: The most interesting thing you can say is also the most honest

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