Matthew Kobach

Matthew Kobach quotes on empathy

marketing, content, creativity • life

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1

You don’t change people’s minds with facts. You change people’s mind with emotions.

2

Practicality is how you sell a product. Emotion is how you sell a brand.

3

When arguing, most people mistake the strength of their emotions for the strength of their logic. Keep this in mind the next time you find yourself replying to someone you disagree with.

4

Organic social media marketing summarized in a single tweet: Empathy: Imagine the experience from your audience’s perspective Community building: Create content that galvanizes your brand advocates Use common sense:

5

People enjoy feeling different emotions. It’s why we watch movies, listen to music, or read books. Same works for marketing.

6

No amount of logic or reason will sway someone who’s made a decision based on identity and emotion

7

We are hardwired to respond to emotion over logic This is why emotional content will always outperform logical content

8

Social media is messy because life is messy. There aren’t black and white answers to difficult questions. This is what makes empathy so crucial. Start with trying to imagine what someone else might be thinking or feeling and go from there.

9

Times like this are why empathy is such an important skill to possess as a marketer

10

Content is all about how you make people feel Business is all about how you make people feel Life is all about how you make people feel

11

You can’t use logic to reason with someone who’s made an emotional decision. And vice versa, but less so.

12

Empathy is the ability to understand what another person is experiencing with consideration to their frame of reference That’s why it’s essential in marketing

13

Don’t create content that overwhelms your audience with evidence Create content that overwhelms your audience with emotion

14

We operate more on feelings and emotions than facts and rationales Keep this in mind when you’re trying to persuade someone of something

15

If you’re not happy before you fall in love, you won’t be happy after either

16

I often tweet about the importance of empathy in marketing This week taught me the importance of aplomb in crisis communication

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