Matthew Kobach

Matthew Kobach quotes on efficiency

marketing, content, creativity • life

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1

Understanding what your audience wants is more effective than trying to change what your audience wants

2

It’s not that social media marketing is ineffective It’s that’s bad marketing is ineffective, regardless of the medium

3

It’s not that social media marketing is ineffective. It’s that much social media marketing is done ineffectively.

4

It’s not that long videos don’t work on social media It’s that long ads don’t work on social media

5

Being unselfish is an adaptive trait. That is, the more you help others, the more likely they are to look out for your well-being. That means the most effective way to be selfish is to be unselfish.

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