Matthew Kobach

Matthew Kobach quotes on distinction / unique

marketing, content, creativity • life

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1

The best way to separate yourself from your competition is to take inspiration from outside of your industry

2

The difference between successful social media accounts and really successful social media accounts is that really successful social media accounts say no to posting almost everything

3

If someone else can create a similar product or service, then brand is the only thing that can differentiate you from your competitors

4

If you want to stand out, you can’t do what everyone else is doing: If everyone else is shouting, you need to whisper If everyone else is sprinting, you need to walk If everyone else is formal, you need to be casual If everyone else is perfect, you need to be imperfect

5

The more you let your own personality seep into the content you create, the less you risk sounding like everyone else

6

Steal so many great ideas that when you combine them you create something completely unique and specific to you or your brand

7

Everyone steals content ideas. Just don’t steal them from your competitors. Steal them from different industries so that you stand out from your competition.

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