Matthew Kobach

Matthew Kobach quotes on data

marketing, content, creativity • life

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1

If someone has based their identity on believing something, no amount of data will change their mind

2

Data is only as good as the person interpreting it

3

All the data in the world is useless if you’re making the wrong observations

4

My issue with data is that it makes us optimize for what’s easiest to measure while ignoring what’s difficult to measure

5

Stats are a great way to determine what content has worked in the past. Stats aren’t a great way to determine what bold new ideas will work in the future. That takes experience and intuition.

6

Bad decisions come more from a lack of observation than a lack of data

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