Matthew Kobach

Matthew Kobach quotes on customer/support

marketing, content, creativity • life

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1

Use organic social media to pull your customer in. Use paid social media to push your message out.

2

Paid social media works like traditional advertising: Pay for people to see your message Organic social media works like word of mouth: Provide such an outstanding experience that people willingly share it with everyone they know

3

Your customers don’t care about you. They only care about what you can do for them.

4

Everyone new to social media marketing makes the same mistake: They create content that speaks to their brand’s needs instead of their audience’s needs. People only read stuff that will benefit them. Don’t believe me? I just got you to read this tweet by speaking to your needs.

5

The more you brand something on social media, the more it looks like an ad. The more something on social media looks like an ad, the less willing people are to share it.

6

Organic brand social media is like word of mouth: You have to create such a remarkable experience that people can’t help but share it with their friends

7

Two things social media is great for: 1) Brand Awareness 2) Brand Affinity Brand Awareness: Create content that appeals to as many people as possible Brand Affinity: Create content that transforms causal fans into brand advocates

8

Most people only tweet at brands when they’re frustrated with them You’d be surprised at what happens when you tweet about how pleased you are with them

9

Imagine employing techniques as a marketer that annoy you as a customer

10

Knowing what people actually want is much more important than knowing what people say they want

11

Organic social media marketing works like word of mouth marketing: Provide such an outstanding experience that people willingly share it with everyone they know

12

The right social media strategy can result in millions of organic impressions, a community of brand advocates, and your most effective customer acquisition channel The wrong social media strategy can result in wasting your time, your audience’s time, and your company’s money

13

Think of organic social media like you do customer service: Put your customer’s needs above your own needs

14

The formula: Great product + Great marketing = Brand advocates

15

If you don’t waste your audience’s time they’re more likely to listen to you If they’re more likely to listen to you they’re more likely to trust you If they’re more likely to trust you they’re more likely to buy from you

16

The primary goal of paid social media: Get the attention of potential customers The primary goal of organic social media: Convert followers into brand advocates

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