Matthew Kobach

Matthew Kobach quotes on complexity

marketing, content, creativity • life

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1

Be skeptical of people who take something seemingly straightforward and make it sound needlessly complex

2

Build a great product, market it effectively. Don’t complicate it.

3

Too much effort can be as dangerous as not enough: • Sometimes simple is better than complex • Sometimes it’s better to just get it out there • Sometimes we invent problems that don’t really exist

4

Loading your writing with jargon, clichés, technical terms, and abbreviations makes your audience guess what you’re trying to tell them Your job is to convey your ideas as clearly as possible so that there is no room for misinterpretation

5

Just because life is complicated doesn’t mean you should complicate it

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