Matthew Kobach

Matthew Kobach quotes on business insights

marketing, content, creativity • life

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1

Want to hire the best talent? Let them live where ever they want

2

A great product with bad marketing is no longer a great product

3

If great social media marketing was easy every brand would have great social media

4

Don’t steal content inspiration from the competitors in your same industry. Steal content inspiration from the best in a different industry altogether.

5

The best way to separate yourself from your competition is to take inspiration from outside of your industry

6

Asking someone to click a link is asking them to trust that you’re not wasting their time. And that trust has to be earned.

7

No one cares about your brand. People only care about what your brand can do for them.

8

When you create a great brand you create a monopoly Anyone can sell you flavored carbonated water, but only Coca-Cola can sell you a Coke

9

Watch your competition, don't imitate them

10

Don't spread your resources too thin: It's better to be great on one social media platform than mediocre on several

11

Business: Don’t focus on what you want Focus on what your customer wants Content: Don’t focus on what you want Focus on what your audience wants Life: Don’t focus on what you want Focus on what your loved ones want

12

You can’t use social media to create desire for your product or service. You can only use social media to channel existing desire and direct it towards your product or service.

13

Your audience owes you nothing. They wouldn’t miss your brand if you stopped posting. You have to earn their attention every single time you post.

14

Knowing what people actually want is much more important than knowing what people say they want

15

Advertising matters for one reason: because it works

16

You take the time to build an engaged audience so that when you have something you want people to hear, they are already eager to listen

17

No brand has ever “hacked” their way to social media success

18

When you copy someone else the best you can ever be is a second-rate imitation of that person

19

If the main distribution channel for your content is social media, then you need to optimize your content for social media

20

In business it’s best to be customer obsessed In content it’s best to be audience obsessed

21

Constantly chasing your competition is a great way to assure you never pass them

22

Monitor your competition, don’t copy them

23

Use social media to differentiate yourself from your closest competitor

24

Playing to your strengths is just as important as knowing your weaknesses. Both as an individual and a brand.

25

Making money is like finding romantic love is like gaining social media followers: The more value you provide, the easy it is to attract

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