Matthew Kobach

Matthew Kobach quotes on authenticity

marketing, content, creativity • life

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1

Three social media terms that I wish would die: 1. Storytelling 2. Authenticity 3. Thought leadership I hate them because at best they are meaningless, and at worst they are misleading.

2

Being authentic on social media is a side-effect of a good brand strategy. It's not the strategy itself.

3

Don’t be authentic on social media. It’s so overused that it has become meaningless. Instead, determine what differentiates you or your brand and create content in support of those differentiators. Being authentic means creating content that only makes sense if you posted it.

4

Social media concepts that have been so overused and co-oped by charlatans that they have been rendered meaningless: • Authenticity • Story telling • Thought leadership • Engaging • Snackable Only trust people that use these words if they can provide a clear definition

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