Matthew Kobach

Matthew Kobach quotes on audience building

marketing, content, creativity • life

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1

There’s no hack for getting fit. There’s no hack for building a community. There’s no hack for maintaining a meaningful relationship. All the best things in life require consistent effort over long periods of time.

2

The 5-step guide to grow your social media following: 1) Decide why people should follow you 2) Create content in support of your why 3) Refuse to post content that does not support your why 4) Consistently post that content 5) Post more of what resonates, less of what doesn’t

3

Your audience might not want to hear from your brand today. Sometimes the best thing to say is nothing at all.

4

Fitness. Mental health. Fulfilling relationships. Happiness. Building a community. There are no short cuts to achieving any of these. There is only time and effort.

5

The goal isn’t to get more followers. The goal is to become a better writer, to meet interesting people, to better understand yourself. Followers are just a byproduct.

6

The value of creating content is that you learn about yourself. Gaining an audience is just a bonus.

7

When creating and posting content, keep in mind that your audience is probably: • Distracted • Looking to be entertained • Not looking for branded content • Consuming it on their mobile device • Scrolling past your content if it doesn’t immediately grab their attention

8

Don’t ask what value social media can bring to your business. Ask what value social media can bring to your audience. Do this and social media will bring value to your business.

9

Building a community on social media is difficult because it cannot be achieved by posting one great piece of content. You have to post content that resonates over and over and over and over and over and over and over and over and over and over and over and over and over.

10

The first law of social media: If you want someone to follow you or your brand on social media you must continuously provide value, either online or offline

11

You build an audience through consistency: • Consistent tone • Consistent posting • Consistent language • Consistent aesthetic • Consistent messaging

12

Organic social media marketing summarized in a single tweet: Empathy: Imagine the experience from your audience’s perspective Community building: Create content that galvanizes your brand advocates Use common sense:

13

Every piece of content starts with an audience of one. Start by satisfying that person and go from there.

14

Think of growing a social media following like growing a start-up: Create a niche market so small that you can dominate it. Then expand.

15

The right ideas also need the right people

16

You don’t simplify your writing because you think your audience is dumb. You simplify your writing because people have better things to do than read your advertisements.

17

The biggest mistake people make in social media is thinking that posting is free Posting the wrong content can cost you your audience

18

You have to build your audience before you start selling your product

19

There are no shortcuts when building an engaged audience: • You cannot buy it • You cannot borrow it • You cannot inherit it • You cannot steal it • You cannot keep it without constant effort

20

The biggest secret to building an engaged audience on social media: Get good at something and use social media to teach it to other people.

21

The content is the food. The medium is the restaurant. Don’t serve your audience fast food when they are expecting fine dining. And vice versa.

22

Algorithms change. New platforms emerge. Functionality is modified. Content formats grow tired. Your audience’s tastes evolve. It always works until it doesn’t. The only way to assure you’re right more often than you’re wrong is to constantly admit when you’re no longer right.

23

Post great content, followers will come Post great content, followers will come Post great content, followers will come Post great content, followers will come Post great content, followers will come Post great content, followers will come

24

Two things social media is great for: 1) Brand Awareness 2) Brand Affinity Brand Awareness: Create content that appeals to as many people as possible Brand Affinity: Create content that transforms causal fans into brand advocates

25

Growing your social media following is like getting fit: • It won’t happen overnight • Consistency is key • Create a plan • Adjust that plan as needed • Shortcuts do more harm than good • Results compound after time • Never compare yourself to fitness models

26

The best social media accounts are like the best relationships: The more honest and open they are the more interesting and enjoyable they are

27

Your audience owes you nothing. They wouldn’t miss your brand if you stopped posting. You have to earn their attention every single time you post.

28

Posting content that your audience ignores trains your audience to ignore you

29

Most people only tweet at brands when they’re frustrated with them You’d be surprised at what happens when you tweet about how pleased you are with them

30

It’s pretty straightforward: if you want followers you have to give people a reason to follow

31

If you want more social media followers you have to give people a reason to follow. That’s it. It really is that simple* *Notice I used the word simple, not easy.

32

Asking your audience a question if they aren’t already engaging with you is like walking into a party and shouting a random question. People just will ignore you and go back to what they were doing. You need your audience’s attention before you can expect a response from them.

33

5 steps to grow your following on any social media platform: 1) Decide why people should follow you 2) Create content in support of why 3) Consistently post that content 4) Post more of what resonates 5) Post less of what doesn’t resonate

34

The best time to network is when you don’t need to The best time to exercise is when you don’t need to The best time to build an audience is when you don’t need to

35

Approach organic social media the same way you approach life: Add value and you will attract the right people, the right audiences, and the right opportunities

36

It’s not about knowing social media trends, it’s about knowing cultural trends Social media is just a place where anyone who’s looking can find them

37

The 3 step process for growing your social media following: Step 1: Define why someone should follow you Step 2: Create content in support of step 1 Step 3: Do not post any content that does not support step 1

38

Exercise before you have to so you don’t have to Eat healthy before you have to so you don’t have to Build an engaged audience before you have to so you don’t have to

39

It’s easier to get out of shape than it is to get into shape. It’s easier to ruin your reputation than it is to build your reputation. It’s easier to alienate your audience than it is to galvanize your audience. The descent is always easier than the ascent.

40

The best time to build an engage audience was 20 months ago. The second best time is now.

41

Before you post your content you need to see what it looks like on your phone To fully understand your content you need to fully experience it like your audience will

42

If you want to grow your social media following, you have to start with a niche and expand from there. The reverse doesn't work.

43

You take the time to build an engaged audience so that when you have something you want people to hear, they are already eager to listen

44

Don’t create content that overwhelms your audience with evidence Create content that overwhelms your audience with emotion

45

The best way to accelerate your follower growth is to create content so good people share it with their friends

46

Follow great people. See great content.

47

The right social media strategy can result in millions of organic impressions, a community of brand advocates, and your most effective customer acquisition channel The wrong social media strategy can result in wasting your time, your audience’s time, and your company’s money

48

Create content that fits into your audience’s life. Not the other way around.

49

Don’t focus on creating perfect content Focus on creating content that your audience finds relevant

50

People don’t follow you for other people’s thoughts. People follow you for your thoughts (unless you’re a meme page)

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