Matthew Kobach

Matthew Kobach quotes on advertising

marketing, content, creativity • life

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1

Social media isn’t: • Marketing • PR • Photography • Videography • Directing • Editing • Sales • Copywriting • Crisis Managing • Researching • Data Analyzing • Graphic Designing • Brand Strategizing • Paid Advertising • Industry Expertise It’s all of it

2

Use organic social media to pull your customer in. Use paid social media to push your message out.

3

Paid social media works like traditional advertising: Pay for people to see your message Organic social media works like word of mouth: Provide such an outstanding experience that people willingly share it with everyone they know

4

When creating a video for social media: • You have 1 second to convince someone to watch for 3 seconds • You have 3 seconds to convince someone to watch for 10 seconds • After 10 seconds the narrative needs to convince someone to watch until the end

5

No post has ever gone viral because they used the right hashtag

6

The more you brand something on social media, the more it looks like an ad. The more something on social media looks like an ad, the less willing people are to share it.

7

The value of a relationship isn’t in a single act, it’s in the accumulation of acts The value of an ad isn’t in a single ad, it’s in the accumulation of ads The value of content isn’t in one piece of content, it’s in the accumulation of content

8

Organic brand social media is like word of mouth: You have to create such a remarkable experience that people can’t help but share it with their friends

9

Two things social media is great for: 1) Brand Awareness 2) Brand Affinity Brand Awareness: Create content that appeals to as many people as possible Brand Affinity: Create content that transforms causal fans into brand advocates

10

One major flaw with performance FB/IG advertising: You get flooded with ads for a product AFTER you purchase it

11

You would never create something and say “just put it on TV” You would never create something and say “just put it on a billboard” You would never create something and say “just put it on a podcast” Social media should be no different

12

Social media hasn’t ruined anyone’s attention span. It’s that people doesn’t use social media to be advertised to, they use it to be entertained. So if they aren’t instantly entertained they quickly move on to the next piece of content.

13

It’s not that long videos don’t work on social media It’s that long ads don’t work on social media

14

The most important thing to remember about advertising: You do it to be noticed. If no one is listening, it doesn’t matter what you’re saying.

15

Advertising matters for one reason: because it works

16

Think about branded social media the same way you think about celebrity social media: If a celebrity only uses social media to promote an upcoming movie or album, they haven’t given you a compelling reason to follow them. Same goes for promotional posts from a brand.

17

Your brand’s organic social media posts are advertisements, so make them as easy to consume as possible.

18

Don’t punish someone who decided to follow you by repeatedly advertising to them

19

Great creative tends to be great creative regardless of the delivery channel: • Good copy is good copy • A novel video is a novel video • An attention grabbing image is an attention grabbing image Be someone who can create innovative ads regardless of the delivery channel

20

Most people don’t voluntarily consume ads. Organic social media posts that sound like ads are no different.

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