Matthew Kobach

Matthew Kobach

marketing, content, creativity • life

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Explore our hand-picked selection of quotes by Matthew Kobach:

#conviction

Telling people to do something is a lot easier than convincing people to do something

#testing

There’s no such thing as A/B testing for organic social media Convince me I’m wrong

#understanding

If social media is the main distribution channel for your content, then you need understand how people consume content on social media before you begin creating your content

#how to pich

When a sales person entertains a client they do so in hopes of strengthening the relationship so that the client is more receptive to future sales pitches Organic social media works the same way

#mistake

Learn from your own mistakes. Of course. But also learn from other people’s mistakes.

#patience

Posting one piece of content and expecting immediate results is no different then planting seeds and expecting to eat the fruit the next day. It takes time, it takes effort, and it take patience. You must water, prune, and care for it before you can reap any fruit.

#ego

Defending your beliefs is usually less about what's right, and more about protecting your own ego

#tech industry

Quibi would have been more successful if their marketing had focused on the quality of their content instead of the uniqueness of their format

#meditation

Tweeting is writing. Writing organizes your thoughts. Organizing your thoughts clarifies your thoughts. Clarifying your thoughts improves your thinking. Tweeting improves your thinking.

#retention

When a sales person entertains a client they do so in hopes of strengthening the relationship so that the client is more receptive to future sales pitches Organic social media works the same way

#organization

Tweeting is writing. Writing organizes your thoughts. Organizing your thoughts clarifies your thoughts. Clarifying your thoughts improves your thinking. Tweeting improves your thinking.

#what to work on

If you don’t know what you should be working on, everything is a distraction

#training yourself

When you take someone’s advice dogmatically, you’ve stopped thinking for yourself. Apply what resonates with you, disgregard what doesn’t.

#motivation

I’ve benefited more from peers that pushed me than from mentors that motivated me. Give me great peers over a great mentor any day.

#discovery

Find your voice, refine your voice. I’m still refining.