Best 220 Quotes & Tweets on Marketing

Twitter wisdom in your inbox

1

Social media isn’t: • Marketing • PR • Photography • Videography • Directing • Editing • Sales • Copywriting • Crisis Managing • Researching • Data Analyzing • Graphic Designing • Brand Strategizing • Paid Advertising • Industry Expertise It’s all of it

Matthew Kobach

Matthew Kobach

@mkobach

2

A group of people who think differently is a market. A group of people who think alike is a mob.

Naval Ravikant

Naval Ravikant

@naval

3

Spend less time convincing people, more time finding people who are already convinced.

Sahil Lavingia

Sahil Lavingia

@shl

4

If you have a social media marketer who gets frustrated when they’re asked to post bad content, hold on to that person. They care. And they get it.

Matthew Kobach

Matthew Kobach

@mkobach

5

Attention is not free. That’s why marketing exists.

Matthew Kobach

Matthew Kobach

@mkobach

6

Interesting how many smart people believe that advertising doesn’t work. Ads work, on everyone. It’s not a $600 billion/year industry by accident.

Sahil Lavingia

Sahil Lavingia

@shl

7

Good marketing finds customers. Great marketing creates customers.

Jack Butcher

Jack Butcher

@jackbutcher

8

Most product-focused CEOs think that if you build it, they will come ⚾️ In reality, if a tree falls in a forest and there's nobody around to hear it....nobody hears it 🌲🌲🌲 Marketing matters.

Andrew Wilkinson

Andrew Wilkinson

@awilkinson

9

Marketing gets easier when you think of it as a search function for people who already agree with you, they just haven’t met you yet.

Jack Butcher

Jack Butcher

@jackbutcher

10

Product is what you believe, marketing is how you get other people to believe it.

Jack Butcher

Jack Butcher

@jackbutcher

11

You don’t have a brand until someone else tells you what it means. Until then you just have a logo, a mark, a word, a personal vision of what you want your business to be. A reflection, not introspection, is what gives a brand shape and meaning.

Jason Fried

Jason Fried

@jasonfried

12

A great product with bad marketing is no longer a great product

Matthew Kobach

Matthew Kobach

@mkobach

13

Best career advice I have: learn BOTH how to build things and how to understand people (to create products for them, manage them, etc.)

Sam Altman

Sam Altman

@sama

14

Most startup pitches underweight on distribution strategy. You can build the best product - but if you distribute through the same channels as everyone else, you aren’t being creative enough. Create a distribution strategy that surprises the people you pitch. You’ll stand out.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

15

The new lazy way to shop: Google whatever it is that you’re looking for. Then let FB and IG serve you ads for different versions of that product for the next two days.

Matthew Kobach

Matthew Kobach

@mkobach

16

The best marketing doesn’t feel like marketing.

Jack Butcher

Jack Butcher

@jackbutcher

17

If you want to learn writing, skip class and start a blog. If you want to learn marketing, skip class and build a business. If you want to learn psychology, skip class and spend a day in a casino. Reality is the world’s best classroom.

David Perell

David Perell

@david_perell

18

When writing marketing copy, read it out loud. Then ask yourself “Would I ever say it this way to someone if I was talking to them?”

Jason Fried

Jason Fried

@jasonfried

19

Your best marketing copy is sitting in the customer’s mind.

Hiten Shah

Hiten Shah

@hnshah

20

CMO will soon stand for Chief Meme Officer.

Sahil Lavingia

Sahil Lavingia

@shl

21

The problem with social media marketing isn’t that it doesn’t work, it’s that brands don’t want to do what works

Matthew Kobach

Matthew Kobach

@mkobach

22

The weakest marketing strategy: Try to please everyone.

Jack Butcher

Jack Butcher

@jackbutcher

23

If people pay $5 for a Starbucks, they will pay $5 to learn something from you. The main difference is that everyone knows about Starbucks but very few people know about you. That's what you need to work on. The opportunities will follow.

Daniel Vassallo

Daniel Vassallo

@dvassallo

24

If great social media marketing was easy every brand would have great social media

Matthew Kobach

Matthew Kobach

@mkobach

25

A society without targeted advertisements is a better one.

DHH

DHH

@dhh

26

An average product with exceptional marketing will dominate an exceptional product with average marketing.

Jack Butcher

Jack Butcher

@jackbutcher

27

A great product doesn’t need a tutorial.

Brian Norgard

Brian Norgard

@BrianNorgard

28

Writing is an art Marketing is an art Videography is an art Photography is an art Graphic design is an art Communication is an art Cinematography is an art Social media is an art

Matthew Kobach

Matthew Kobach

@mkobach

29

Social media marketing is more art than science If it were a science anyone could replicate success time and time again

Matthew Kobach

Matthew Kobach

@mkobach

30

Use organic social media to pull your customer in. Use paid social media to push your message out.

Matthew Kobach

Matthew Kobach

@mkobach

31

Marketing = Asking Sales = Answering

Jack Butcher

Jack Butcher

@jackbutcher

32

GTM strategy: Build a good product.

Jeff Morris Jr.

Jeff Morris Jr.

@jmj

33

Paid social media works like traditional advertising: Pay for people to see your message Organic social media works like word of mouth: Provide such an outstanding experience that people willingly share it with everyone they know

Matthew Kobach

Matthew Kobach

@mkobach

34

Long-term marketing: Brand building that endures over time. Short-term marketing: sales-focused activations that increase revenue. Both are important. Long-term marketing builds brand equity. Short-term marketing cashes in the equity you’ve built.

Matthew Kobach

Matthew Kobach

@mkobach

35

I see a clear opportunity in podcasting. Make short, information-dense podcasts that are easy to binge. No fluff. Use them to tell your personal story or as a marketing channel for your company. Podcasts are the business cards of the future.

David Perell

David Perell

@david_perell

36

Marketing strategy ≠ tactics Tactics are inputs. They’ll vary in effectiveness and should evolve as needed. The strategy is your guiding light. It’s the *why* behind the *what.* The problem? Many teams don’t take time to design a strategy. They just start doing shit.

Katelyn Bourgoin

Katelyn Bourgoin

@KateBour

37

I love social media marketing because it’s the most experimental of all marketing channels. It allows for risk taking. It allows for ideas that could flop. It allows for activations that don’t make sense in a traditional marketing context. So, take some chances and have some fun.

Matthew Kobach

Matthew Kobach

@mkobach

38

When creating a video for social media: • You have 1 second to convince someone to watch for 3 seconds • You have 3 seconds to convince someone to watch for 10 seconds • After 10 seconds the narrative needs to convince someone to watch until the end

Matthew Kobach

Matthew Kobach

@mkobach

39

Goal for your 20s: Get really good at doing something valuable, but scarce. Then, advertise your skills.

David Perell

David Perell

@david_perell

40

Do not improve your product based on the feedback of those who do not use your product. Improve your product by talking to the people who already use your product, but aren't in love with it. Reward early adopters, who in turn will reward you with more users.

Sahil Lavingia

Sahil Lavingia

@shl

41

One of the biggest myths in marketing is that you need multiple channels to succeed. Find one channel that works and ride it to the top.

David Perell

David Perell

@david_perell

42

Save money on marketing by teaching your customers instead of buying their attention

David Perell

David Perell

@david_perell

43

No post has ever gone viral because they used the right hashtag

Matthew Kobach

Matthew Kobach

@mkobach

44

Past: "Every company is a tech company now." Future: "Every company is a media company now." Three reasons why: 1. The entire media business is inverting. 2. Content and commerce are converging. 3. Marketing and entertainment are the same thing now. Media is eating the world.

David Perell

David Perell

@david_perell

45

Old: Build a product, then an audience. New: Build an audience, then a product. Entrepreneurs with organic reach can launch and test their products without paid media. The creators of today are the entrepreneurs of tomorrow.

David Perell

David Perell

@david_perell

46

The harsh irony of organic social media marketing: The best way to leverage social media as a marketing tool is to rarely use it to explicitly market what it is that you’re selling

Matthew Kobach

Matthew Kobach

@mkobach

47

The fastest way to get free marketing for your business is to share your strategy and tell people what you’re working on

David Perell

David Perell

@david_perell

48

So many marketers, growth hackers, and sales pros talk about “2x’ing or 10x’ing your revenue” or whatever. There’s room for an honest one to say “I can probably help you pick up 3-5%”.

Jason Fried

Jason Fried

@jasonfried

49

Understand why placebos work and you’ll understand why marketing works

Matthew Kobach

Matthew Kobach

@mkobach

50

Social media marketing cheat sheet: For effective paid social media: Steal ideas from great print ads For engaging organic social media: Steal ideas from the entertainment industry For optimizing for the algorithms: Steal ideas from the biggest meme pages

Matthew Kobach

Matthew Kobach

@mkobach