Katelyn Bourgoin

Katelyn Bourgoin quotes on systems thinking

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Don’t sell products. Sell outcomes.

2

People who do the unsexy, tedious work—even when they don’t exactly *feel* like it—get results. Thank you for coming to my TedTalk.

3

It seems like many online course creators think that giving their students *more content* means they’re giving *more value.* Wrong. No one wants more content. They don’t want to learn for the sake of learning. They want faster outcomes. Design for outcomes. Cut the fat.

4

Smart marketers don't sell products or services—they sell desired outcomes (and then position their solution as the best choice). Smart consumers know this. Don't get seduced by lofty promises or marketing hype. As the saying goes, "There's more than one way to skin a cat." 🙀

5

Becoming a “thought leader” shouldn’t be the goal. The goal should be helping people. But funny enough... when you focus on the latter, the former tends to happen organically.

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