Katelyn Bourgoin

Katelyn Bourgoin quotes on strategy

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Marketing strategy ≠ tactics Tactics are inputs. They’ll vary in effectiveness and should evolve as needed. The strategy is your guiding light. It’s the *why* behind the *what.* The problem? Many teams don’t take time to design a strategy. They just start doing shit.

2

Marketing is helping. Keep that in mind as you plan your strategy.

3

Every marketing, product or sales strategy discussion should start with the customer's needs and work backwards.

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