Katelyn Bourgoin

Katelyn Bourgoin quotes on startup advice

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Don’t let people sitting on the sidelines tell you how to play the game. Business is not a spectator sport.

2

Underpromise. Overdeliver. Wise advice that too few companies adhere to.

3

When entrepreneurs reach out asking for help, sometimes they don’t really need advice. They just need to vent. They just need to feel like they’re not alone. Know when to advise and when to listen.

4

You are not your customer. Don’t assume that they think—or buy—the same way you do. A little research now will save A LOT of time later.

5

Underrated business advice: Just because you’re a small business doesn’t mean your customers should be. Too many newbie business owners target solopreneurs and early-stage startups because that’s who they know. Sell stuff to people who have a pain AND will pay to solve it.

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