Katelyn Bourgoin

Katelyn Bourgoin quotes on sales

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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Your happiest customers are the best copywriters. Use their words in your copy and showcase their success stories/praise to let them do the selling for you.


Science shows that 95% of buying decisions are driven by subconscious emotional triggers. (Yes, even in B2B purchases) If your approach to selling is rooted in facts and logic, you may be missing 95% of the story.


Don’t sell products. Sell outcomes.


Less selling. More storytelling.


People don’t buy because of *who they are* People buy because of who they want to *become*


People don’t buy things because of who they ARE. They buy things because of who they want to BECOME.


Smart marketers don't sell products or services—they sell desired outcomes (and then position their solution as the best choice). Smart consumers know this. Don't get seduced by lofty promises or marketing hype. As the saying goes, "There's more than one way to skin a cat." 🙀


Underrated business advice: Just because you’re a small business doesn’t mean your customers should be. Too many newbie business owners target solopreneurs and early-stage startups because that’s who they know. Sell stuff to people who have a pain AND will pay to solve it.


Being a good marketer doesn’t mean you’ll be good at sales — or vice versa. They’re different skill sets. That said... both marketers and salespeople can up their game faster by learning more about each other’s craft.


Knowing *what* your audience is searching for will help you get traffic. But it’s knowing *why* they want it that drives sales.


Marketing is about helping. Sales is about helping. Product is about helping. Want to grow faster? Help better.


Every marketing, product or sales strategy discussion should start with the customer's needs and work backwards.


If sales’ mantra is ABC, marketing’s should be ABL: Always be learning


If your goal with your “discovery call” is to sell people on your thing, it’s not a discovery call. It’s a sales call. Discovery is about learning now—without the sales pitch looming—so that you can sell *much* better later.

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