Katelyn Bourgoin

Katelyn Bourgoin quotes on problem Solving

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

Twitter wisdom in your inbox

Never miss the the top tweets from Katelyn Bourgoin with our email digest.

1

Great marketing doesn’t feel like marketing. It feels like entertainment, education, and problem-solving.

2

You’re not your customer. Your customer has a problem and is looking for a solution. You recognized the problem and built the solution. Clearly, YOU think differently. Rather than assuming you know what they need, go talk to them and then meet them where they actually are.

3

Innovation doesn’t always require invention. Your customers don’t care what’s under the hood—you can use readily available 3rd party tools and tech. Your customers only care about how well you solve their problems.

4

Don’t start a company just because you want to be an entrepreneur. Start a company because you’ve discovered an interesting problem worth solving. If you want to find new, interesting problems worth solving, you need to get out of your bubble.

5

Sometimes the best way to solve the problem immediately in front of you is to stop working on it. Leave it be. Ruminate. Revisit it tomorrow with fresh eyes.

6

Being wicked smart/creative won’t shield you launching stuff that flops. The market doesn’t care how clever you are. All they care about is well you solve their problems.

Get the top tweets via email

Never miss the the top tweets from Katelyn Bourgoin with our email digest.

Get the Katelyn Bourgoin email digest

Twitter wisdom in your inbox