Katelyn Bourgoin

Katelyn Bourgoin quotes on nature / humans

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

The most successful marketers don’t know more about the latest hack or tool. The know more about... people.

2

The best marketers don’t just know more about the latest channel, tool or tactic. They know more about: people.

3

To be a great marketer you don't need to be the smartest person in the room. Or even the most creative. You just need to: 1. Deeply understand your customers 2. Convert customer insights into words and visuals that evoke action If you skip step 1, step 2 is infinitely harder

4

Want to get better at marketing? Be curious about people. Be willing to dig deep and explore how customers think. The best ideas are rarely obvious. They’re in your customer’s head just waiting to be discovered.

5

It’s not B2B or B2C... It’s B2H. Wanna grow faster? Invest in learning about the actual *humans* who buy from you—not just their titles, industries or demographics.

6

The best marketers don’t know more about channels or tactics than their peers. They know more about people.

7

The best marketers don’t know more about the latest tactic, tool or channel. They know more about... people. Invest accordingly.

8

Human brains are wired to make emotional decisions, which we justify with logic. If your team says they’re data driven, but only look at the numbers—the clicks, shares, time on site, demographics—and are not talking to customers then you’re missing 98% of the stuff that matters.

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