Katelyn Bourgoin

Katelyn Bourgoin quotes on market

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Customer marketing is the future. Wars will be won on retention, upsells and good ol’ word of mouth. If you’re more focused on acquisition than customer success, you’re already behind the 🎱

2

Being wicked smart/creative won’t shield you launching stuff that flops. The market doesn’t care how clever you are. All they care about is well you solve their problems.

3

It’s way, wayyy harder to make people want stuff than it is to sell stuff people want. Translation? If you haven’t nailed the market need and the product positioning, you can funnel oodles of money into acquisition, but it will still feel painfully slow.

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