Katelyn Bourgoin

Katelyn Bourgoin quotes on how to pich

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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If your goal with your “discovery call” is to sell people on your thing, it’s not a discovery call. It’s a sales call. Discovery is about learning now—without the sales pitch looming—so that you can sell *much* better later.

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