Katelyn Bourgoin

Katelyn Bourgoin quotes on goal setting

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Understanding what people want is interesting. Understanding *why* they want it is where the real gold is buried.

2

There are two kinds of marketers in this world: 1️⃣ Marketers who want to deeply understand their audience 2️⃣ Marketers who want to deeply understand their audience AND *actually* do the unglamorous yet wildly effective research needed to realize that goal.

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